Personal data processing principles

PRINCIPAL ELEKTRIK s.r.o.,

at: Osadní 869/32, 17000 Prague, Czech Republic ,

Business ID: 03402614 , email: shop@pelek.eu , tel.: +420774242766 (hereinafter referred to as the " Data Controller ")

for the sale of products
through the online store operated by pelek.eu under the name PRINCIPAL ELEKTRIK s.r.o. .

Protecting personal data is very important to us.
The purpose of this document is to familiarize you with all the information related to
to the processing of your personal data when you use the pelek.eu online store. We recommend that
that you read these personal data processing principles. If you have any other questions
regarding the processing of your personal data, please contact us by email at shop@pelek.eu .

Definitions. For clarity and orientation, these
The principles for processing personal data include concepts that are often used:

— Online store: online store,
maintained by a data controller named PRINCIPAL ELEKTRIK s.r.o. through the online store pelek.eu;

— GDPR: European Parliament and
Council Regulation (EU) 2016/679;

— Personal data: all
information about the user that can be used to directly or indirectly identify him/her
recognize;

— User: a natural person to whom
personal data is related, most often it is a customer or potential customer
customer , also called " you ";

— Processor: executes
personal data processing activities based on a contract or other authorization
to the data controller;

1. Basic information

Your personal data is collected
via the pelek.eu online store; and/or directly from us. In both cases
we may be the data controller. If your personal data is processed
In the pelek.eu online store, read their Personal Data Processing Principles ( https://pelek.eu/cs/pages/privacy-policy-1 ).

We process the following personal data about you:

— first and last name, contact details (in particular
email, phone number), address;

— billing information and bank connection (information,
which are necessary for maintaining accounting records);

— information you provide to us
in connection with communication (especially your questions and answers)
your questions, communication with you).

We do not process special categories of personal data.

2. Why do we process personal data and what is the basis for the processing?

2.1 Fulfillment of the contractual relationship and
legal obligations relating to it. The basis for processing personal data
is the fulfillment of the purchase contract and the related obligations (delivery of products,
bookkeeping, complaint handling or if you exercise your legal rights
for returning the product). We process your name and surname, contact details
(residential and delivery address, email and telephone number), possibly also other
billing information. Personal data is processed for the duration of the contractual relationship and for 4 years thereafter.
termination (for this purpose we have an interest in retaining some personal data,
related to the purchase contract to protect our interests). We are legally obliged to
archive accounting and tax documents. This information can be retained for up to 10 years.
years from the end of the taxable period in which the filling took place. If it is
necessary for delivery and payment, personal data collected
transferred to an authorized transport company or authorized credit institution.

2.2 Card payment. If you give us
your payment card details, we do not have access to the full information. We know
only that you pay with a card and the card information is processed by the recipients of the information,
who process the payment on our behalf.

2.3 Order processing. To process your order, we also cooperate with:
other service providers (transport companies and others) who help us fulfill
agreements made. We will only transfer your data to these partners in accordance with the agreement
for the fulfillment of obligations.

2.4 Communication with customer service,
complaints or other questions. If you have contacted us, we will deal with
your personal data based on your consent to process a question or complaint.
We may process the following personal data about you: first name, last name,
phone number, email, your order details. Questions and complaints made through customer service
removed regularly, at the latest after 4 years
processing a question or complaint.

2.5 Reviews. Our customers' evaluations are important to us. We publish reviews,
if you give your consent (you leave a review for a specific product or service). We may process the following personal data about you: first name, last name, email, order details. If you give your explicit consent, we will also process photos and personal data that are part of the review text. Reviews are stored until you withdraw your consent, but for a maximum of 5 years.

2.6 Customer Satisfaction. You can share your shopping experience and rate individual products. We may use other processors to rate your feedback regarding an individual purchased product.

2.7 Legal Obligations. We may disclose personal data to third parties who are not the processors mentioned below if required by law or in response to lawful requests from authorities or court requests in legal proceedings.

2.8 Age restriction. For products with age restrictions, we will check whether you have reached the age
the required minimum age in accordance with applicable laws. For this purpose, we use an identification service that allows us to verify your age.

2.9 Digital products. If
products with digital elements or digital products need to be updated,
We process the information you have provided when ordering.

3. Communication

3.1 Emails we may receive
send. In connection with the sale of our products or services, we may send to customers
emails related to:

3.1.1
delivery notification, delivery date update

3.1.2
tax documents, invoices

3.1.3
providing a return label.

4. Processors

Your personal information
may be disclosed to our business partners (processors) or
to other third parties if required by law.

We use
only verified processors with whom we have a written agreement, and
that offer at least as good guarantees as we do for you. These are just
processors who are from the European Union or countries that are
declared and recognized as safe, or countries with which we have
valid standard contractual clauses in accordance with Article 46 of the GDPR and which provide for your personal data
comparable protection as in the case of the use of GDPR and Czech laws. All these processors are obliged to comply with the obligation of confidentiality and
may not use the personal data provided for purposes other than those for which
we have given them in accordance with these principles.

— Transport companies (see section 2.1 Fulfillment of the contractual relationship and
legal obligations concerning it):

Czech Post, PPL, DPD,
WEDO, Zasilkovna, Balikovna, GLS

— Order processing (see section 2.1 Fulfillment of the contractual relationship and legal obligations): Pelek.eu, BaseLinker

— Accounting (see section 2.1 Performance of the contractual relationship and legal obligations):

ABRA

5. What are your rights?

Where can you contact us? Write to us at shop@pelek.eu , or
to our head office address.

When will we take care of the matter? We will respond to you within one month at the latest. If
providing the information would endanger the privacy of other persons or providing the information would be
unreasonably risky or too costly, we may not be able to
satisfy your request. In the event of a repeated request, the controller has the right to charge a reasonable fee
copies of personal data.

— Right of access. Confirmation,
whether we process your personal data. Information about the purposes of processing, categories of personal data,
the recipients to whom the information has been provided, the processing time, and
the right to demand one of the rights mentioned below from the controller. The condition is that it does not
adversely affect the rights and freedoms of others.

— Right to rectification. Request rectification
inaccurate personal information.

— Right to erasure. If
there is no other reason why this information should continue to be processed, we will delete or fully anonymize it as you request
information.

— Right to restriction of processing. If
you believe that we are processing your data incorrectly - whether it is the reasons or the scope of the processing, please let us know.

— Right to rectification, erasure
or restriction of processing. If you contact us with a request, we will inform you
you about the result, unless it is impossible (e.g. email address,
about which you have written to us, no longer works).

— The right to portability. We can
disclose the information you have provided to us in a structured and machine-readable format
form, upon request to another data controller.

— The right to object. If
we process your data based on legitimate interest (e.g. sending newsletters). We have
demonstrate our legitimate interest, and if we grant you the right, we will stop this processing.

— The right to withdraw consent. If
If you have changed your mind, please write to us. Processing for marketing and commercial purposes can be completely withdrawn at any time.

— Automatic individual
decision-making, including profiling. You have the right not to be exposed to any
to a decision based solely on automated processing, including
profiling that would affect you legally or significantly
in the same way. We respect your rights, so we do not do profiling.

6. Finally

Please also read
personal data protection document in the pelek.eu online store ( https://pelek.eu/cs/pages/privacy-policy-1 ). In this document you will find more information about
When is the pelek.eu online store the controller of personal data and how does it process your data?

These personal data processing principles
can only be changed in writing. If you have any questions
about the principles of processing your personal data, please contact us at shop@pelek.eu .

If you are dissatisfied, you can file a report or complaint at any time with the Personal Data Protection Office, Pplk. Sochora 727/27, 170 00 Prague 7 – Holešovice
(more information https://www.uoou.cz ).